2016 Full Program

Monday | November 14

8:15 AM – 11:45 AM

OPTIONAL RAINBOW GARDENS MORNING HIKE

The many geologic layers that help make the Grand Canyon so spectacular are exposed in Rainbow Gardens, which surround Lava Butte between Las Vegas and Lake Mead. The numerous and colorful ridges offer insight into the Earth’s “shady”past. Exposed rocks in the region date back more than one billion years, representing every major era of planetary development. The oldest exposed rocks are to the west in and around Frenchman Mountain, including the 1.8 billion year old Vishnu Schist, the oldest exposed rock in North America. Join us for a hike through this beautiful wilderness area (approximately 3 miles in length). Meet in Paris lobby 8:00 a.m. Shuttles leave at 8:15 a.m. and arrive back by 11:45 a.m. (Separate ticket required and additional $75 fee applies. Sign up online when you register for EventTech. No walk-ups will be accepted.)
2:30 PM – 4:30 PM

WORKSHOP: THE 10 HABITS OF DIGITAL + LIVE EXPERIENCES

Take a deep breath. Now come inside the experiential marketing playbook of dozens of brands such as Verizon, Pepsi, Google, Heineken, Cisco, Audi, Prudential, Ford, Reebok, SAP, American Express, The North Face and a helluva lot more in this rapid-fire workshop designed to arm you with trends and insights on using digital and live together. Get a look at our exclusive 12 Layers of Digital Experiences. Hear how brands are leveraging emerging tech trends in 2017. Learn the common “digital + live” traits shared by the best experiential marketers. All content is presented as part of our fast-paced 10 Habits of Digital+ Live Experiences. Throughout it all, you’ll get access to exclusive case studies never before seen.
Presented By:
  • Dan Hanover, Editor & Publisher, Event Marketer magazine
2:30 PM – 4:30 PM

WORKSHOP: VR + AR 2.0: THE NEXT CHAPTER OF INTERACTIVE EXPERIENCES

The virtual reality and augmented reality playbook is evolving – with some major implications for 2017—and you better be up on it. Gone are the days of passive VR experiences, simple 360 videos, and basic augmented engagements.

New technologies including Google’s Tango, the new Daydream VR platform, and Microsoft’s Hololens - each reinventing how event marketers use interactive experiences at live events. This rapid-fire 2017-focused workshop will provide you with the best practices, data and information you need to wrap your arms around the VR and AR crazes—so you can begin to more successfully integrate these tools into your 2017 experiences. Get a background on the technologies, a look at where they’re all going and top tips for leveraging them at events and trade shows. Learn what equipment is needed, how to budget for VR and AR and what the development timeline looks like. Hear how to create great VR and AR experiences, the best ways to use them at events and see examples of it all in action. You’ll walk away ready to make virtual a reality inside your own live experiences.
Presented By:
4:30 PM – 6:15 PM

OPENING RECEPTION

Come mix and mingle with this year’s attendees and partners in our largest Campus ever. New this year, wearable networking technology—Klik, by PixMob. All attendees will be given a Klik admission wristband at registration you’ll use to meet people, exchange content and win prizes! Bump wristbands together and wait for the green light to exchange contact info. Earn 5 points for each contact you make, 5 points for grabbing a drink at the bar, 20 points for spending more than 5 minutes at the PixMob (booth #405), and 50 points for staying at the reception for an hour. Top winner scores $250 in Paris casino chips. Note: All attendees will need a Klik admission wristband to enter the opening reception. Pick up your wristband by registration.
4:45 PM – 5:05 PM

TECHTOUR: INTERACTIVE TECHNOLOGY, WEARABLES AND NETWORKING

Get a look at some interactive experiences, wearable solutions and get a handle on what’s new across the realm of person-to-person event engagement on our evening walking tour of top technologies and products. Note: Limited to first 30 people.
5:05 PM – 5:25 PM

TECHTOUR: SOCIAL MEDIA, SHAREABLES AND NEW PRODUCTS

A mixed tour that will give you access to new social media offerings, shareable tools and a few new event products on our evening walking tour of top technologies and products. Note: Limited to first 30 people.
5:25 PM – 5:40 PM

TECHTOUR: AUDIENCE ENGAGEMENT

A look at some of the latest event engagement solutions, on-site event hardware offerings and nontraditional audience products on our evening walking tour of top technologies and products. Note: Limited to first 30 people.

Tuesday | November 15

6:30 AM – 7:15 AM

OPTIONAL WAKE-UP 5K RUN

Start strong, baby. Each morning we’ll take a different 5K route around some of the best Vegas destinations and attractions. Group stretch in the Paris lobby at 6:20 a.m.; group leaves at 6:30 a.m. (There is no charge to participate but you must sign up online when you register for EventTech. No walk-ups will be accepted.)
6:30 AM – 7:25 AM

OPTIONAL WAKE-UP YOGA

EventTech isn’t just about the mind—it’s a total experience for the soul. Stretch and tone your muscles the yogic way. Kick off the day with 55 minutes of Yoga. Top area Yoga instructors will be onsite to give you a challenging and rewarding Yoga class on Tuesday morning at The Paris (in the Burgundy Room). (Requires advanced registration and $19 fee. Sign up online when you register for EventTech. No walk-ups will be accepted.)
7:30 AM – 8:30 AM

BREAKFAST

Get up and come on down for a cup of coffee, some fruit, and many conversations with fellow attendees.
8:30 AM – 9:30 AM

OPENING KEYNOTE

To understand the best ways to use social media in your experiences requires you to understand that social media is an organism—a living, breathing, evolving creature. And to master your use of social as an engagement platform, content creator and experience distributor, you’ll need to understand and embrace the theory of what bestselling author Oliver Luckett calls The Social Organism.

Leveraging the seven rules of sustainable biology as a metaphor for social culture, Luckett will kick off EventTech by breaking down his revolutionary theory of social networks, showing–to an astonishing degree–how it mimics biological life. By examining cells, viruses, and other microbiological functions, we can better understand and better master how we use social media.

Through personal experience, one-of-a-kind stories, tangible expertise (and yes, science), the theory of The Social Organism will illuminate how social media functions with human culture evolving in tandem, and how to best harness this knowledge to gain competitive edge and master social media in both business and in life.
Presented By:
9:45 AM – 10:15 AM

FIRESIDE KEYNOTE CHAT: MORE ON THE SOCIAL ORGANISM

Get up close and personal with this year’s EventTech keynote—after the keynote. Join EM Group Editor Jessica Heasley for a candid fireside chat with Oliver Luckett, author of ‘The Social Organism.’ Get additional insights on using social as an engagement platform, content creator and experience distributor. Ask questions about Luckett’s seven rules, get answers about the long-term impact of social and walk away with a little extra perspective on this year’s kick-off keynote session.
Presented By:
9:45 AM – 10:15 AM

15 TECH TRENDS TO BET ON

This fast-paced trend spotting session will take you around the world for a sneak peek at the latest and greatest technologies you’ve probably never seen before. Uncover macro trends in the industry, see how brands are tapping new technologies to tackle them and walk away with a tablet full of inspiration, cutting-edge ideas and fresh technologies to try at your next event.
Presented By:
9:45 AM – 10:15 AM

NEXT-GEN BEACONS: UNDERSTANDING THE ‘PHYSICAL WEB’

What if every object at your event had the ability to talk to or notify your guests and bring them deeper into your activation, with one simple click? That's the idea behind the Physical Web, an open-source platform meant to give every object a URL via a simple beacon that does not require an app, just the Chrome browser. Learn how the Physical Web, a more cost-effective solution than a traditional proximity-based beacon + app deployment, will redefine how we interact with objects within event footprints and the world around us.
Presented By:
  • Mark Stewart, President & Chief Innovation Officer, wonderMakr
9:45 AM – 10:15 AM

SXSW CASE STUDY: INTELLIGENT APP 2.0

The South by Southwest Interactive Festival is one of the best innovation-focused conferences in the world, an incubator of cutting-edge technologies and digital creativity. In this session, SXSW is back to explain how this massive property continues to adopt next generation digital tools—like the intelligent app, a highly evolved platform that’s continuously learning, delivering value and embodies a recommendation engine for an advanced layer of personalization. Learn how the intelligent app gathers insight from attendee preferences, activities and locations to craft highly personalized event experiences. Walk away with insights to help your organization push the envelope at its next event.
Presented By:
9:45 AM – 10:15 AM

VIDEO STREAMING 101: BEST PRACTICES AND FORECASTS

Video has become a crucial content medium. But in today’s crowded world of streaming video, it can be hard to cut through the noise and reach your target audience. Learn how to leverage streaming video and the online platforms and technologies available to deliver content to and from any location. Get the low down on the most current tools and best practices in the streaming market, and a sneak peek into what the future holds for video (think: virtual reality). Walk away with the insights you need to integrate your video content into the overall meeting and event strategy.
Presented By:
10:15 AM – 10:45 AM

COFFEE BREAK

Grab a refreshment, chat up fellow attendees and meet with the industry’s best technology partners in our Campus.
10:45 AM – 11:15 AM

FACEBOOK LIVE: WHAT YOU NEED TO KNOW

It’s about to become the ultimate streaming platform for marketers and the end-all-be-all streaming amplifier for consumers. Come get the deets on where Facebook Live is, where it’s going, how it works, and what you gotta know. Find out what updates Facebook itself is making to the platform and get a handle on the top 10 things that can make or break a Facebook Live stream.
Presented By:
10:45 AM – 11:15 AM

MOBILE MEASUREMENT ROI: THE BEST TECH TOOLS FOR MEASURING MOBILE TOURS

We all know mobile tours offer physical reach, across state lines and beyond. But proving that reach through quantifiable metrics can be a difficult job with an activation that’s inherently transient. Learn how to rig up your next mobile tour with the proper tech tools to prove engagement and ROI whether the tour activation is stationary or in transit. Walk away with ideas to influence form factor and vehicle build that can achieve and prove the same engagement performance as a “static” activation.
Presented By:
10:45 AM – 11:15 AM

SNAPCHAT, MAGIC LEAP & MORE – EMERGING PLATFORMS FOR AUGMENTED REALITY

You’ve probably heard rumblings about Magic Leap, the secretive VR startup that’s poised to revolutionize augmented reality immersions with “Star Wars” characters in your living room, great blue whales jumping out of gymnasium floors and holding the solar system in the palm of your hand, to name a few applications. And then, the Pokémon Go phenomenon took the world by storm before fading into oblivion. Now, Snapchat is changing the way we think about augmented reality through engaging interactive Lenses. Anything seems possible with augmented reality technology when used properly. Explore where augmented reality is headed, what it takes to become an AR mainstay and what your team should be pursuing now.
Presented By:
  • Sam Zuba, Senior Digital Producer, Legacy Marketing
10:45 AM – 11:15 AM

STORYTELLING CASE STUDY: INSIDE THE FORD ROUGE FACTORY TOUR EXPERIENCE

The Manufacturing Innovation experience at the Ford Rouge Factory Tour in Dearborn, MI, isn’t your typical brand showcase. It’s a full-on brand immersion that leverages high-tech interactives to walk consumers through the brand’s R&D and manufacturing processes for the new F-150. Through 3D form projection mapping, laser effects and functioning robots, attendees watch the F-150 come to life, from concept to final testing. Learn the tangible steps you should be taking to tell your brand’s story better, and scoop up some exclusive, behind-the-scenes know-how on technology innovations that had never been used before until this program.
Presented By:
10:45 AM – 11:15 AM

WHAT CORPORATE EVENTS CAN LEARN FROM FESTIVAL TECHNOLOGY

Despite their free-spirited outdoor atmosphere, today’s festivals are high-tech playgrounds teeming with attendee data and metrics. In this session, get the skinny on the technical tools used in festival management and how to apply them to revolutionize any corporate event. Learn how mobile apps and wearables are being used in festivals to gather audience feedback in real-time, increase engagement with up-to-the-minute event guides, manage crowds and arrange seating, detect capacity challenges and track wait times. On top of logistics, learn how to create attendee “personas” and apply a festival’s emphasis on community and experience to any corporate meeting.
Presented By:
11:30 AM – 12:00 PM

HOW TO LEVERAGE VR ‘BARRICADES’ WITH UNDER ARMOUR

Retailers are embracing experiential in brick and mortar stores, but Under Armour for the opening of its Boston Brand House took advantage of an untapped resource to drive retail engagement in a new market—barricades. Historically used as one dimensional advertisement spaces months in advance of a store opening, Under Armour incorporated virtual reality into a barricade that allowed those passing the space to experience what the store environment was going to be like. The result? A flood of rich data collected in a new market. Learn how they did it, and how you can, too.
Presented By:
11:30 AM – 12:00 PM

MASTERING GOOGLE ANALYTICS FOR YOUR EVENT WEBSITE

The event website is often the attendee’s first interaction with your event, and their “homebase” for registration and other communications leading up to and during an event. How can you tell if it is performing as it should be? In this session, get the low-down on tracking your website traffic, SEO, blogging and social media efforts using everybody’s favorite yet not always understood tool—Google Analytics. Discover which keywords and phrases people are using to find you online, which pages are most interesting to them and how much time they’re spending on your site. Walk away with an improved ability to navigate the platform, understand what the different metrics mean, and develop a strategy for how to make your web presence better.
Presented By:
11:30 AM – 12:00 PM

THE NEXT CHAPTER OF SNAPCHAT

In June, Snapchat surpassed Twitter with 150 million active daily users. This makes the temporary photo-sharing platform an increasingly powerful network, and especially important with millennial audiences. As Snapchat opens up the “walled garden” and begins monetization, there are a number of marketing opportunities available to brands. In this session, explore the how-tos of Snapchat geofilters and lenses, the smartest applications and content strategies for use at live events and the top Snapchat-based campaigns of 2016.
Presented By:
  • Matt Brown, Director of Digital, Legacy Marketing
  • Sam Zuba, Senior Digital Producer, Legacy Marketing
11:30 AM – 12:00 PM

TOOLS FOR TRACKING THE ATTENDEE JOURNEY, WITH IBM

In this deep dive into IBM’s event management toolkit, you’ll learn how technology automation has allowed the company to improve the attendee experience, reduce event costs and shorten the sales cycle for lead handoff. Using technology that captures the attendee journey through multiple touchpoints, IBM tracks how attendees interact with IBM products and educational sessions—and drives that attendee intelligence back into its sales and marketing automation tools. The result: positive ROI, a smooth end-to-end event experience and an archive of data to help keep improving events year after year.
Presented By:
12:00 PM – 1:30 PM

EXPERIENCE DESIGN & TECHNOLOGY AWARDS LUNCHEON

This is the world’s largest, most-respected and most prestigious awards program for the use of design and technology in experiential marketing. Join us as we celebrate the winners of the 2016 Experience Design & Technology Awards, hosted by Event Marketer associate publisher Jeffrey “Sweetness” Fortmann and content director Jessica Heasley.
1:45 PM – 2:15 PM

ANALYTICS FOR EVERYONE: HOW TO USE IBM WATSON

Event marketers know they should be collecting data. And they are—tons of it. But managing all of that data and sifting through it all properly is a difficult task. Enter Watson from IBM, the (cost-effective and sometimes even free) technology platform that analyzes data, understands complex questions, collects evidence and scores their importance based on a quality algorithm. Learn the ins and outs of this solution and why it’s becoming easier to generate data-driven results that will help you take better advantage of your data.
Presented By:
1:45 PM – 2:15 PM

INSIDE TARGET’S #MOREMUSIC LIVE BROADCAST EVENT

As more and more live events are becoming the key creative for television ads, brands are looking for innovative ways to make the on-air experience as compelling as the real one. Enter Target’s #MoreMusic program which has resulted in successful “creative firsts,” from the first-of-its-kind live broadcast of a four-minute Imagine Dragons concert during the 2015 Grammys to a first-ever live music video with Gwen Stefani. Learn the logistics and tools needed to deploy a live broadcast strategy, and gain insights into the style and high-tech details that has led to billions of impressions and positive ratings for the retail giant.
Presented By:
1:45 PM – 2:15 PM

SOCIAL CURRENCY: HOW (AND WHY) TO DEPLOY A ‘PAY TO PLAY’ STRATEGY

Social currency is a consumer's opportunity to generate engagement on social media—"paying" with content. Google took it a step further when it launched its Google Photos app. To demonstrate the app's search feature, Google challenged people to locate a photo of a popular subject in their smartphone galleries within seconds. Successful participants “paid” for treats at the Google Photos Food Truck by presenting the found photo. Those who fell short received a smaller treat and experienced the limitations of their native app. With the help of the food trucks’ large network of followers, the program earned 25 million social impressions. In this session, learn how Google Photos encouraged downloads and created awareness for their new app using social currency—without forcing consumers to download it for the reward.
Presented By:
1:45 PM – 2:15 PM

TECHNOLOGY THAT MEASURES STAFF TRAINING AND PERFORMANCE

In an era when event marketers need to prove the value of their investment in every area of an activation, this session will offer a roadmap on how to maximize available technologies to make sure your staff, and event, is poised for success. Go inside best-in-class staff training techniques through a retail promotion case study executed across four different grocery chains (with 100-plus activations) that used data to present to the brand exactly how the event staff performed, what worked, and the impact of using different training techniques.
Presented By:
1:45 PM – 2:15 PM

‘INTUITIVE CONTROLS’ FOR VIRTUAL REALITY

The way a user physically controls your VR experience can make the difference between a cool tech demo and an immersive adventure where they feel empowered and engaged. Discover the possibilities with intuitive controls in Vive, Google Daydream and Hololens to equip your user for a successful journey, and minimize friction in delivering your brand experience story.
Presented By:
2:30 PM – 3:00 PM

AUTOMATION 101: TECHNOLOGY MUST-HAVES AT B-TO-B EVENTS

The b-to-b space has morphed from stark ballroom buffets to feasts of technology and immersive experiences. But if you’re just starting out, where do you begin? In this session, get the low-down on what technologies you need to modernize your meetings and conferences. Among takeaways: learn how to automate many of the processes involved in event registration; hear lessons learned from introducing mobile technology to a live event; and learn how to get executive buy-in when looking to implement new event technologies. Walk away with a full understanding of what technologies should be priorities for your event portfolio.
Presented By:
2:30 PM – 3:00 PM

GEN Z: PROFILING THE NEXT BIG THING IN CONSUMER ENGAGEMENT

An unlikely pairing of gummy candies, beards and basketball (and a “Snapchat Pool Party”) proved to be a huge success for candy brand Trolli, the kinds of themes that demonstrate how brands are keeping up with meme-centric and tech-savvy Gen Z. In this session, get insights on driving innovation to capture the ever-fleeting attention of this demo with emoji keyboards and chatbots, Tumblr, GIFs and other digital and social tools. Discover what Gen Z wants and looks for; best practices for using these tools, how not to use them, and more success stories from Trolli and other brands.
Presented By:
2:30 PM – 3:00 PM

LIVE STREAMING AND DIGITAL CONTENT DISTRIBUTION

With mobile-savvy consumers tuning into live streams nearly every day of the year, there’s no reason why your local event can’t become a global one—with global reach—thanks to streaming. Through the lens of case studies by MAC Cosmetics and Paul Oakenfeld, which used affordable live streaming technologies to open up VIP events to fans globally, you’ll learn how to add high-quality live-streaming to any event activation, improve live-stream fan interaction through engaging tools, and learn how to re-distribute content across social channels, from Snapchat to Facebook to Twitter and beyond. It’s time to put those mobile devices to work.
Presented By:
  • Sean McGill, Director of Strategic Sales and Production Services, newrow_
2:30 PM – 3:00 PM

WEARABLE EYE-TRACKING TECHNOLOGY: MEASURING VISUAL ATTENTION

Event marketers are used to measuring movement of consumers within an experience, but how about measuring what they’re looking at and for how long? Enter wearable eye-tracking solutions, which allow marketers to effectively measure the eye movements of people as they explore and experience major event spaces and content. Learn about what this eye-tracking solution is, how it works and how it can be used. Get the scoop on a new research tool that offers a front-row seat to visual attention principles. Leave ready to optimize your next event with optical-based inspiration.
Presented By:
3:00 PM – 3:30 PM

COFFEE BREAK

Grab a refreshment, chat up fellow attendees and meet with the industry’s best technology partners in our Campus.
3:30 PM – 4:00 PM

5 WAYS TO VIRTUALLY INTEGRATE ATHLETES INTO YOUR EVENT

For sports fans, athletes represent the pinnacle of the sporting event experience. For marketers, however, getting athletes to an event may be a difficult task. In this session, explore unique ways to leverage virtual reality, augmented reality and gamification to “virtually” bring athletes closer to fans at live sporting events. Go inside relevant case studies featuring the NHL, ATP/WTA and FIFA, for real-world insights, lessons learned and deployment strategies you need to bring your own virtual athlete to life.
Presented By:
3:30 PM – 4:00 PM

MOBILE POLLING: DEVELOPING AND DEPLOYING

Your client wants an audience-polling app, but when it comes time to build the content you have to consider style, timing and approach. How do you help speakers embrace it and incorporate it into their talk? What questions should be asked and when? This session will help you put participants on the right track by presenting the five best methods for integrating mobile polling, naturally. Discover how to ask powerful questions that energize participants, learn how to inspire speakers and evaluate when and where to incorporate interaction to maximize value and results.
Presented By:
3:30 PM – 4:00 PM

STORYTELLING AND CINEMATOGRAPHY FOR VR EXPERIENCES

We’ve all experienced it—disjointed virtual reality experiences that offer a surface-level exposure to a brand’s message or story, with none of the beauty or nuance the technology is capable of. In this session, learn how to take your virtual reality deployments to the next strategic level by implementing the principles of storytelling and cinematography. From building a storyline to developing an immersive scene to storyboarding the entire experience, you’ll get the lowdown on the ins and outs of developing quality VR content through the lens of Samsung and its use of VR across sports, entertainment and lifestyle experiences.
Presented By:
  • Hans Stolfus, Senior Manager, Experiential Marketing, Samsung Electronics America
  • Chris Beeby, Creative Technologist, Wasserman
3:30 PM – 4:00 PM

THE RISE (AND FALL?) OF ‘MICRO-INFLUENCERS’: WHAT YOU NEED TO KNOW NOW

A recent study revealed that Instagram influencers with fewer than 1,000 followers have a "Like" rate of about eight percent, while those with 1,000-10,000 followers have a "Like" rate of four percent, suggesting that as followers continue to increase, the "Like" rate takes a dive. Get up to date on this trend and find out who these ‘micro influencers’ really are. Be among the first to hear about a newly released study on influencers that reveals which influencers are really the most successful when it comes to engagement rates and ROI. Walk away with the tools you need to identify who your influencers are and how to judge their followings based on quality versus quantity.
Presented By:
  • Matt Brown, Director of Digital, Legacy Marketing
4:15 PM – 4:45 PM

HOW HOLOLENS WILL CHANGE YOUR WORLD

It contains such promise for the event industry that we’re devoting an entire session to it. Come learn what HoloLens is, and why it is considered to be one of the biggest game-changing technologies released in years. Get educated on the power of this new medium, how it works and how to utilize it in the events space. See examples of the technology in action and find how it can be used at your events next year.
Presented By:
4:15 PM – 4:45 PM

CONTENT MARKETING 101: GETTING STARTED

It’s the trend of the year—experiences being used as content creators, generators and distributors. Audiences becoming content amplifiers. And live events being used as incredible feeders of content… for the rest of the marketing mix. But before you run, you must walk, grasshopper. Learn the basics of how to turn your live experiences into immersive stories that will keep your feeds full, and your fans tuned in.
Presented By:
4:15 PM – 4:45 PM

CONVERSATIONAL INTERFACES: WHAT THEY ARE, HOW TO USE THEM AT EVENTS

From voice assistants (like Siri and Alexa) to chatbots, messenger platforms and personal robots (like Jibo), this has been the year of the conversational interface. But many marketers don’t know that the SDKs and underlying platforms are open for developers—meaning brands can now add new types of conversation-based interfaces to their experiences. In this session, learn about the Who, What, When, Where and Why behind the rise of conversational interfaces, explore how they can be used today, and unpack what the future holds for tomorrow’s experiences.
Presented By:
4:15 PM – 4:45 PM

DATA-DRIVEN STORYTELLING: INSIDE THE SPOTIFY HOUSE

At first glance, the Spotify House at the Cannes Lions International Festival of Creativity might have looked like any other brand experience. But inside its sleek space, the music streaming service used a powerful combination of music, light, design and technology to immerse attendees in its data—and its data story. Go inside this story-driven experience design strategy to learn how the brand’s data offerings were brought to life using projection mapping, touchscreen tech, listening stations and more. Learn how Spotify translated thousands of data points into engaging and beautifully designed moments that reinforced key messages and delighted some of the world’s most discerning attendees.
Presented By:
4:15 PM – 4:45 PM

INTEL OUTSIDE: USING TECHNOLOGY FOR CROSS-CULTURAL EXPERIENCES

Go inside Intel’s playbook to learn how the technology giant is creating compelling high-tech experiences that scale across diverse global cultures. See first-hand the content strategies Intel deploys around the world to reflect and engage the nuances of its international audiences. Take a tour of the brand’s InsideOut Experience and see how technologies including MS Kinect, Intel RealSense, Oculus Rift, Content Tiling, robotics and 3D printing united to create memorable experiences across a wide variety of geos. Leave fully prepped with the tips and tricks you need to master time zones, global logistics challenges and technology compliance across three continents.
Presented By:
5:00 PM – 5:30 PM

GEN Z: SOCIAL MEDIA AND DIGITAL CONTENT STRATEGIES FOR THE ‘Z’ CREW

Do you speak Gen-Z? Grab a pencil and listen in as one of the industry’s most prolific college marketing experts gives you the inside scoop on how to optimize your social media and digital content strategies for Generation Z. Learn how to filter and maximize your tweets, posts and videos so they speak to the fleeting attention spans of today’s college crowds. Get a tutorial on Gen-Z content: what they love, what they hate and how to look like a brand that “gets” them. Finally, get that all important insight into what drives them to loyalty, and how you can craft a social and digital strategy that speaks fluent “Z.”
Presented By:
5:00 PM – 5:30 PM

LEXUS’S GUIDE TO DATA-DRIVEN EVENTS

Step inside Lexus’s Pop-Up Concert Series powered by Pandora to find out how the automaker leveraged its own target demo data with Pandora’s algorithm-based listener insights to craft a concert series that aligned music lovers—and prospective car buyers—with the artists they love. Get up to speed on how algorithm-based targeting works and how you can best use it to create highly personalized event programs. Learn how Lexus is using this sophisticated blend of key data points and targeted engagements to generate awareness and new car buyers among a younger audience.
Presented By:
5:00 PM – 5:30 PM

NEXT GEN FAN ENGAGEMENT: TECH TOOLS THAT AMP UP SPONSORSHIP ACTIVATIONS

Thanks to technology, sponsorship activations are moving away from pop-a-shots and toward a more sophisticated, and connected, fan experience that leverages on-site technology to generate fan-driven content. Hear how Hyundai live-wired its Super Bowl City activation in San Francisco with technology-fueled engagements like a solar-powered device charging station and a “Human-Powered Selfie” experience, plus get tips on the technologies you need to engage next gen sports fans and audiences—even if they’re not physically at the game or fan fest.
Presented By:
5:00 PM – 5:30 PM

ON-DEMAND EXPERIENCES: HOW TO HARNESS THE ‘UBER FOR X’ EFFECT AT EVENTS

The on-demand experience, also known as the "Uber for X" business model, is quickly becoming the consumer expectation across all industries—including experiential marketing. In this session, you’ll get up to speed on the phenomenon: how it works, why consumers are embracing it and how to apply its principles to live events. Listen in on case studies and current examples of on-demand in action, and get inspired by the limitless ways an ‘Uber for X’ approach can amp up your events, including real-time product requests via social media platforms, contests and sweepstakes, limited edition releases, partnerships with existing on-demand services, and so much more.
Presented By:
5:00 PM – 5:30 PM

THE B-TO-B EVENT OF THE FUTURE: A DAY IN THE LIFE

Five years ago no one in b-to-b events was using Instagram, let alone apps. The iPad was merely a year old, session guides were viewed on paper, and if you mentioned 4K, people would have thought you were talking retirement funds. In this event industry forecast, explore convergence, automation, customization and the future of b-to-b events at the speed in which technology is evolving. From wearables and notifications, to video messaging, on-demand content, mobile payment, holograms and the future of LED resolution, you’ll leave with a glimpse of the future and a live-wired checklist for your next brainstorming session.
Presented By:
5:30 PM – 7:00 PM

HAPPY HOUR

Before you head out on the town, come and wrap up the day with your fellow attendees. Have a cocktail, grab a nibble—and chat up other event marketers while you check out the world’s greatest assortment of event technologies.
5:45 PM – 6:10 PM

TECHTOUR: EVENT MANAGEMENT AND DATA TOOLS

Take a look at new dashboards, ROI analytics, proximity technologies and data and tracking solutions on our evening walking tour of top technologies and products. Note: Limited to first 30 people.
6:15 PM – 6:30 PM

TECHTOUR: BEHIND THE SCENES AT EVENTTECH

A look at the actual technologies we’re using at this show, from our planning tools to check-in and reg, from our mobile app to attendee tracking and analytics. Note: Limited to first 30 people.
6:30 PM – 6:50 PM

TECHTOUR: VR, AR, STREAMING AND PRODUCTION

Take a look at new VR interactives, AR offerings, streaming technologies, LED video walls and event a/v and production offerings on our evening walking tour of top technologies and products. Note: Limited to first 30 people.
7:30 PM – 9:30 PM

SOLD OUT: OPTIONAL NETWORKING DINNER AT CARMINE'S

NOVEMBER 3 UPDATE: LAST 10 SEATS NOW ON SALE. There’s no better place to have a networking dinner in Vegas than at Carmine’s, the legendary family-style restaurant across the street at Caesars. Come break bread with other attendees on Tuesday night from 7:30 – 9:30 p.m. Bring your group if you have one or come on by with the rest of the EventTech “solos” and have some fun chatting up new friends, discussing the day’s events and raising a glass (or two) to the industry. Dinner includes beer and wine plus full family style dinner and dessert. (Separate ticket required and additional $85 fee applies. Sign up online when you register for EventTech. No walk-ups will be accepted.)
9:30 PM – 11:30 PM

SOLD OUT: OPTIONAL PIANO BAR MEET-UP AT NAPOLEON'S

NOVEMBER 3 UPDATE: LAST 5 SEATS NOW ON SALE. Come join fellow EventTech attendees for some cocktails and tunes at infamous piano bar Napoleon’s. Located at The Paris (literally 15 feet to the right of EventTech registration), revelry is taken up a notch here (have you ever seen pianists battle over Bon Jovi’s “Wanted”?) as dueling pianists go head-to-head every night. Come grab a seat, order a drink, hang out with fellow event marketers—and enjoy a little piano battle royale. Includes two hours open bar, reserved seating in a designated EventTech area and some lively piano tunes. (Separate ticket required and additional $65 fee applies. Sign up online when you register for EventTech. No walk-ups will be accepted.)

Wednesday | November 16

6:30 AM – 7:15 AM

OPTIONAL WAKE-UP 5K RUN

Start strong, baby. Each morning we’ll take a different 5K route around some of the best Vegas destinations and attractions. Group stretch in the Paris lobby at 6:20 a.m.; group leaves at 6:30 a.m. (There is no charge to participate but you must sign up online when you register for EventTech. No walk-ups will be accepted.)
8:00 AM – 9:00 AM

BREAKFAST

Up and ready for some java? Awesome. Come grab some breakfast and say good morning to the industry’s best event marketers.
9:00 AM – 9:30 AM

INSIDE HBO’S ‘GAME OF THRONES’ EXPERIENCE AT SXSW

It was one of the most successful physical activations at South by Southwest 2016 with a digital component that garnered massive exposure both live and online by fans and the press. The HBO “Game of Thrones” Hall of Faces activation digitally integrated fans’ faces submitted both on-site and online into the live experience for a highly personalized and highly shareable engagement that generated huge digital reach. In this session, go behind the scenes of this cutting-edge tech to get the insights you need to create a crowdsourced installation that connects with consumers all over the world.
Presented By:
  • Dallas Smoke, Director-Programming and Live Activations, 24g
9:00 AM – 9:30 AM

LESSONS FROM THE AUTO SHOW TECH TOOLKIT

Just as cars have become high-tech, so have the auto shows, where you’ll find some of the most dazzling displays of technology integrated into equally dazzling builds. Get the scoop on tech trends from the 2016 auto show season, and go inside a few memorable booths. Like Fiat Chrysler’s Gears concept, a 60,000-square-foot technical wonderland with 10,000 square-feet of video surface and over 400,000 LED pixels. And Honda’s Dream Core booth, an interactive experience live-wired with RFID and a “Dream Machine” that formed physical dream clouds from attendee passions that soared onto a massive curved screen for all to see.
Presented By:
9:00 AM – 9:30 AM

M&M’S CASE STUDY: HOW TO LEVERAGE VR FOR POST-EVENT ENGAGEMENT

See how M&M’s extended the afterlife of its 75th anniversary event (that featured, among experiences, curated installations of apartments representing each of the M&M’s personalities) by opening up the event to the world through 360-degree video. Get the scoop on leveraging virtual reality for post-event engagement including a step-by-step analysis of what it takes and what it costs, plus key tips and tricks for shooting and, most importantly, sharing.
Presented By:
9:00 AM – 9:30 AM

NEUROSCIENCE FOR EVENTS: MULTISENSORY TECH TOOLS AND TACTICS

Get ready to get inside the human brain. Using some of the latest neurological and sensory-perception breakthroughs and techniques, this interactive presentation will share the smartest tactics event marketers can use to sear live engagements into long-term memory. Learn how to design event technology to take full advantage of the 10 (not five) different senses and the “flirty dozen” emotional reactions they can trigger. Learn how memories are formed, how to use both ancient and cutting-edge tools, tactics and technologies; how to alter memories, what habituation is, and the No. 1 scientific sin event professionals are guilty of.
Presented By:
9:00 AM – 9:30 AM

SOCIAL MEDIA MARKETING FOR CELEBRITY PARTNERSHIPS

Jennifer Lopez’s “All I Have” residency at Planet Hollywood leveraged the star’s social audience and brand partnerships to drive record-breaking ticket sales and sold-out shows. Learn how Caesars Entertainment worked with the singer-dancer-actress across several digital platforms and partnerships to launch one of the hottest new headliners on the Las Vegas Strip. Walk away with strategies for working with management teams of superstars, on unlocking their social audiences and leveraging live event audiences to boost brand engagement and sales.
Presented By:
  • Gavin Whiteley, Director-Entertainment Marketing, Caesars Entertainment
9:45 AM – 10:15 AM

EMBRACING THE 7 PILLARS OF PRODUCT DEVELOPMENT IN YOUR EVENT STRATEGY

In Silicon Valley and beyond, there are seven basics of product development that apply to everything from apps to toothbrushes: uncover, define, ideate, form, design, test, and execute. But in a world where live experiences are the product, events are rarely approached in the same way. In this session, learn how to apply the principles of product development used widely by the technology industry to improve your live event strategies. Get insights on how virtual reality will change the game when it comes to “testing” your events before they go live, and how a product-centric approach can drive tighter budgets, bigger returns and a stronger portfolio.
Presented By:
9:45 AM – 10:15 AM

HIGH-TECH DESIGN TRENDS FROM THEME PARKS, MUSEUMS AND EXPOS

Explore the hottest technology-based experience design trends from theme parks, museums and international expos. Learn how these industries are leveraging technology to create immersive and personalized experiences visitors are willing to pay and wait in line for. Beyond the thrills and chills, this session will examine key differences in audiences and context, and will identify specific details of engagement, technology integration and media design that are applicable to the live event industry.
Presented By:
9:45 AM – 10:15 AM

KINETIC ENERGY: BOOSTING ATTENDEE ENGAGEMENT THROUGH SUSTAINABLE ELEMENTS

Get the scoop on sustainable interactives like kinetic dance floors and light shows that can benefit the environment and the bottom line while giving consumers the satisfaction of “earning” memorable experiences just by moving. Discover all the possible applications of an energy-generating surface, from temporary to permanent installations. Find out what it takes to activate them and where this technology is headed in the future.
Presented By:
9:45 AM – 10:15 AM

NO-COST GAMIFICATION WITH CISCO

Learn how Cisco famously uses gamification at its biggest annual user conference to engage 25,000 attendees in competitions that boost event awareness and satisfaction, amplify key messages and encourage organic social trending and engagement—all with zero cost outlay. You read that right. Get the low-down on the simple-to-deploy gaming strategies, specific gaming titles and execution steps required to get a no-cost gaming tool off the ground. Walk away with 10 gamification ideas to deploy at your next event.
Presented By:
9:45 AM – 10:15 AM

‘COGNITIVE’ EVENTS: INSIDE IBM’S DATA-DRIVEN STRATEGY

How “cognitive” is your event? In this session, hear how IBM leveraged in-depth attendee data at its IBM World of Watson event to deliver an experience that tapped into the unique way attendees think, feel and absorb information. Learn how to get to the heart of who your attendees are by mining event data like attendee preferences, schedules, social data, agendas, activities, workshops and expo activity, and see how content accessed before, during and after the event fits into the personalization mix. Get the low down on how IBM Watson technology can be used to drive customized experiences for attendees on-site at your next event.
Presented By:
10:30 AM – 11:15 AM

SPEED BRIEFING: BUILD AND MEASURE SALES PIPELINES AT EVENTS

Event marketers need to measure and report on sales conversations at trade shows and conferences. Results from these sales meetings are important event ROI metrics. Hear Aaron Karpaty of Jifflenow talk about how leading companies analyze & report sales pipeline at events through 1:1 meetings that are integrated with CRM.
Presented By:
10:30 AM – 11:15 AM

SPEED BRIEFING: DEFINING THE MODERN LIVE EVENT MARKETING PROGRAM

For marketers, live events are one of the most effective tactics to accelerate sales opportunities and deliver revenue. Learn about the strategies and technologies used to execute a live event marketing program, from small roadshows to marquee user conferences.
Presented By:
10:30 AM – 11:15 AM

SPEED BRIEFING: LIVE STREAMING YOUR EVENTS TO DRIVE AMPLIFIED ATTENDANCE

There is a lot that goes into planning a major event, and marketing is the key to success. Whether you are looking to boost ticket sales or reach remote audiences, live video is a powerful tool to spread your message and connect with your community. Learn how to integrate engaging video content into your event marketing strategy to capture your viewers’ attention and keep them coming back year after year.
Presented By:
10:30 AM – 11:15 AM

SPEED BRIEFING: THE GIFT: WHY LIVE STREAMING CHANGES EVERYTHING

Live event marketers now hold the keys to the marketing kingdom. The perfect storm of millennials, mobile tech, social media and live streaming have completely flipped the value chain. Media companies and creative teams need content captured at live events. Event-goers can’t wait to share their stories live and be an authentic part of the experience. Find out how every event can leverage a combination of emerging technologies to drive unprecedented lead capture and earned media that will make creative and media agencies beg to be in the event planning meetings. See how your event can scale when attendees broadcast it to their friends.
Presented By:
11:30 AM – 12:00 PM

ARTIFICIAL INTELLIGENCE AND THE NEW AGE OF ‘ETHICAL PERSUASION’

Artificial Intelligence (i.e. machines that can “think” like humans) is impacting our world in countless ways. But since there is no code of ethics or legal infrastructure in place to manage what information AI machines can or should have in their “brains,” marketers have to decide: how do we use AI, and how do we use it appropriately? Step into the ethically charged world of AI for an informed tour of its present and future uses, and impact on, events. Explore potential best practices and get up to speed on what event marketers need to consider to use AI responsibly as it becomes smarter each day. Hello, Dave.
Presented By:
11:30 AM – 12:00 PM

CUTTING THROUGH THE CLUTTER AT COMIC-CON

Whether you’re a digital brand going offline, or an offline brand looking to connect with a digital audience, Comic-Con is becoming a staple in the sponsorship space. But with so much noise and a growing legion of jaded “seen it all” attendees, brands must truly integrate in an authentic way if they have any chance of rising above the noise. See how gaming giant Square Enix evolved and adapted its activation strategy to stand out from the crowd. Learn how it transformed its digital gaming products into highly engaging real-world experiences. Get the scoop on how to create a killer Comic-Con activation that forges authentic connections with some of the toughest—but most sought after—audiences on the planet.
Presented By:
  • Reilly Brennan, Sr. Director of Public Relations, Square Enix America
  • Josh Hafkin, Head of Gaming Strategy, RedPeg Marketing
11:30 AM – 12:00 PM

EXCLUSIVE RESEARCH: 2017 DIGITAL FOOTPRINT REPORT

Come be the first in the world to hear the findings of new research produced by the Event Marketing Institute and Cvent on how b-to-b marketers are using technology across their “entire event ecosystem.” From pre-event to on-site to post-event, come learn which technologies are being used and where, how specific tools are being recalibrated and which technologies are getting big play for 2017.
Presented By:
11:30 AM – 12:00 PM

MEANINGFUL DATA: HOW AND WHEN TO CAPTURE IT

More than just a buzzword, the desire to gain meaningful data out of events has firmly replaced the metrics of high fives and hand shakes. But how and when you attain that data can impact not only the immediate experience but also the trajectory of your brand’s marketing plans moving forward. Learn at what point during an experience you should intercept the audience to acquire the data you need, the latest technologies and methods you can use to do it, and how it all ties together to tell a complete story.
Presented By:
11:30 AM – 12:00 PM

THE WORLD OF LED: OPTIONS, POSSIBILITIES, PRICING

LED has become the event marketer’s most powerful production tool, now used for everything from high-tech stages and social media walls to structural walls and event architecture. Come get a primer on LED. We’ll discuss the different types of LED tools, how to know when the LED experience is right for your next event, overall pricing swings—and what’s on the horizon.
Presented By:
12:00 PM – 1:00 PM

NETWORKING LUNCH

Sure, it’s the last day of EventTech, but you still have an afternoon of sessions to attend—so you’ll need your energy. Enjoy a delicious lunch at our final networking meal—chat up other marketers, find some of the folks you kept meaning to find, look up some of your favorite speakers and meet with some of your favorite technology providers.
1:00 PM – 1:30 PM

LESSONS FROM SENNHEISER: THE RETAIL STORE OF TOMORROW

Learn how high-end headphone brand Sennheiser is merging live engagements with retail strategies to create experiences that not only build brand awareness but also generate sales and encourage customer loyalty. Using case studies from Sennheiser’s portfolio, which range from sleek pop-ups to high-tech retail environments, you’ll learn how to strengthen your overall retail marketing strategy and develop the right touchpoints and engagements that livewire the consumer journey from the experience to the sale.
Presented By:
1:00 PM – 1:30 PM

MATCHING THE LATEST TECHNOLOGY TO YOUR EVENT OBJECTIVES

Today, we face an overwhelming set of experiential technologies to evaluate and use in tradeshows, conferences and events. From virtual reality to augmented reality to projection mapping, holograms and more, the list grows daily. Yet, not enough attention is paid to how to use these technologies effectively and appropriately. This session surveys the expanding list of tools available to experiential creators, and categorizes them analytically. You’ll walk away with the know-how to identify, choose and employ technologies that will enhance your program and engage your target effectively.
Presented By:
1:00 PM – 1:30 PM

REINVENTING POST-EVENT COMMUNICATION… IN THE CLOUD

Still sending attendees home with a flash drive or (gasp!)… paper collateral? Time to get with the times, Sparky. In this session, learn how to embrace and deploy a digital content delivery strategy via the cloud that hosts post–event communications on an engaging, internal platform that non-attendees can interact with, too. The benefits: easy, real-time updates, no need for storage media, no printed material costs, plus amplified messaging across a broader potential audience.
Presented By:
  • Fred Bendaña, Senior VP-Business Solutions, Creative Producers Group
  • Seth Waite, Chief Marketing Officer, RevUnit
1:00 PM – 1:30 PM

‘INTELLIGENT’ EVENTS: HOW TO CREATE ACTIONABLE EXPERIENCES FROM DATA

We know we should be collecting event data, but often we don’t truly think about what the data is telling us. Enter: Event Intelligence—strategies that leverage data to influence customer behavior and business outcomes. In this session you’ll learn about the various types of data you should be collecting from an event; where and how you can collect the data, how to manage it and analyze it, and what opportunities exist to then influence attendees to take actions that affect your organization in a positive way. Whether you’re looking for best practices or advanced concepts, this session will cover the spectrum.
Presented By:
1:45 PM – 2:15 PM

DESIGNING THE RIGHT CONTENT STRATEGY FOR B-TO-B EVENTS

If you don’t have a content strategy designed to capture and share the once-in-a-lifetime moments at your b-to-b events, you might be leaving your company’s most valuable assets literally lying on the cutting room floor. In this session you’ll learn the seven habits of highly-effective b-to-b content strategies. You’ll get up to speed on the art and science of live streaming. You’ll learn why broadcast studios are quickly becoming the go-to strategy for b-to-b event content creation. And you’ll walk away with tips on how to shoot, share and amplify pre and post-event video content.
Presented By:
1:45 PM – 2:15 PM

FACIAL RECOGNITION AND GESTURE TECHNOLOGY FOR EVENTS

The stuff of sci-fi movies is quickly becoming reality as marketers begin to roll out the newest facial and gesture recognition technologies at events. In this session, you’ll get a primer on how both technologies work, how they can best be applied at live events, plus a checklist of considerations to keep top of mind before deploying these cutting-edge tools. Review case studies of who’s using them best, see where facial and gesture tech is heading and walk away with the intel you need to bring these futuristic tools into the present at your events.
Presented By:
1:45 PM – 2:15 PM

HOW TO MONETIZE YOUR CONFERENCE CONTENT

Take a deep dive into how the world’s largest energy conference, CERAWeek, uses the latest technologies to translate event-generated content into sales, while delivering attendees the personalized experiences they crave. Learn how to efficiently capture and distribute event presentations across marketing programs on both private and public video on-demand platforms, and how to use cloud-based technology to deliver against ever-increasing attendee expectations. Walk away with the tools you need to deliver personalized, anywhere, anytime, any-device event content that benefits the bottom line.
Presented By:
1:45 PM – 2:15 PM

IBM @ SXSW: HOW TO MAKE COMPLEX BRAND STORIES RELATABLE USING TECHNOLOGY

How do you bring to life abstract technology and show how it’s being used in people’s lives every day? At the South by Southwest Interactive Festival, IBM built a hip and high-tech playground for the “cognitive senses,” featuring everything from robot greeters to smart sensors, instant tagging to a data-driven cocktail bar and predictive analysis… gamified. Learn how IBM brought its cognitive computing story to life with an entirely new audience, and walk away with the ideas you need to translate your complex themes and ideas into relatable and resonating experiences.
Presented By:
1:45 PM – 2:15 PM

PERSONALIZATION STRATEGIES: LESSONS FROM MCDONALD'S

Few tech trends are gaining more momentum across events than personalization—the ability to leverage technology to learn more about attendee behaviors and preferences, then use that information to create conferences that are more intimate, customizable and attendee-driven. Sit in and hear how McDonald’s used a suite of tools including a mobile responsive website, customized app, private social networks and real time live and on-demand content delivery to transform the attendee experience at its Worldwide Convention from “one-size-fits-all” to a “one-size-fits-me.” Learn how to select the right digital tools for optimum personalization, and how to implement a targeted communication plan that gets you up close and personal with attendees before, during and after the event.
Presented By:
2:15 PM – 2:45 PM

COFFEE BREAK

Grab a refreshment, chat up fellow attendees and meet with the industry’s best technology partners in our Campus.
2:45 PM – 3:15 PM

HIGH-TECH TOOLS FROM THE HOSPITALITY INDUSTRY: MAXIMIZING THE ‘DIGITAL JOURNEY’

Go behind the scenes for a look at how one of the world’s largest hotel and entertainment properties is rolling out technology on a mass scale to enhance its guest experience and drive new opportunities for partners. Learn about the suite of tech amenities Caesars is implementing to impact travel savvy millennials (and how they spend), from e-Key technology and Wi-Fi offerings that enhance data capture to digital directors driving big data and walk up check-in kiosks. Walk away with fresh ideas for how you can use an array of digital touchpoints to enhance and personalize your attendee’s "digital journey" from their home to your live experiences.
Presented By:
  • Penny Truttmann, VP-Brand Alliances, Caesars Entertainment
  • Lisa Ajdini, Director-Interactive Entertainment, Caesars Entertainment
2:45 PM – 3:15 PM

LEVERAGING NFC TECH FOR A NON-TECH CROWD

Technology has opened the doors of communication for attendees at internal and b-to-b events, allowing them to network better, learn from one another and collect content they can bring back to their offices. But when your audience isn’t tech savvy, how do you build a meaningful and useful digital content and engagement strategy? Learn how City Electric Supply leveraged NFC (near-field communication) technology to provide simple and natural touchpoints for attendees, extending the life of its three-day North American Manager’s conference in the process.
Presented By:
2:45 PM – 3:15 PM

LOCATION-BASED TECHNOLOGY: TIPS FOR REAL-TIME CONSUMER ENGAGEMENTS

From Periscope to Facebook Live, consumers have embraced real-time connections. And brands are following suit. Advance Auto Parts’ mobile engagement ring, the “Pothole Dummy,” combined live streaming with location-based technology to raise awareness about the brand and highlight the damage potholes can cause. Consumers near and far were encouraged to tune in to live video streams on the campaign microsite, share updates across social channels and follow a map updating the car’s path through the city. Learn about the ingredients necessary for a successful real-time mobile campaign (hint: humor is one), and walk away ready to go live—and mobile—anytime.
Presented By:
  • Jim Scott, Founder and Managing Partner, mono
2:45 PM – 3:15 PM

TECHNOLOGY TRENDS AND BEST PRACTICES FOR TRADE SHOWS

In this fast-paced, hands-on session, you’ll learn all you need to know about the latest and greatest technologies for trade shows, including insights on hardware updates, interactive content tools, design and deployment strategies, cost estimates and limitations. Led by an expert in large-scale trade show IT and featuring several real-world case studies, this interactive lab will arm you with the tools, logistics and ideas you need to refresh your current trade show technology strategy—or build a new one.
Presented By:
  • Dave Stamm, CEO, Stamm Media & Stamm Technologies
3:30 PM – 4:00 PM

CREATING CONNECTED B-TO-B TECHNOLOGY EXPERIENCES

Great event technologies that don’t merge together to tell a compelling story can do more harm than good. In this session, learn how to develop a discerning eye for the specific types of technologies that will work best to drive your event’s objectives—and how to connect them all together in a way that feels authentic to your brand and seamless for your attendees. From VR, AR and 3D printing engagements to interactive social media walls, you’ll learn from real-world examples how to pick the right tools and apply the best combination of new technologies at your b-to-b events to create seamless narratives, shareable moments and thoughtful attendee experiences that make an impact.
Presented By:
  • Kate Lechowicz, Sr. Manager, EMEA Enterprise and Events Marketing, NetApp
3:30 PM – 4:00 PM

LESSONS FROM NESTLE: VIRTUAL REALITY… FOR RETAIL

As virtual reality has hit the main stream (including our living rooms), marketers are coming to the realization that you don’t need an “infrastructure” to apply this type of immersive experience to your event. In this session, go inside a recent VR campaign for Nestlé to learn how to activate a temporary virtual reality experience in a retail setting or pop-up, plus best practices for engaging crowds and managing throughput along the way. Get key insights on how VR can become an active driver for retail-driven programs.
Presented By:
  • Dan Ferguson, Executive VP - Digital Interactive, Groove Jones
3:30 PM – 4:00 PM

SOCIAL MEDIA STRATEGIES THAT BOOST TRADE SHOW TRAFFIC

There’s nothing more soul crushing than a slow show for an exhibitor. But if you think it’s the event organizer’s job to get the right people to your exhibitor booth, then think again. Trade show booths need an effective pre-show marketing strategy just as much as the shows themselves (Hint: broadcasting your booth number constantly isn’t going to cut it). Learn how to mix a little creativity with effective social media tactics to boost traffic and your reputation in a cost-effective manner, so you can transform any slow show into a smoke show.
Presented By:
  • Robyn Davis, Trade Show Strategy Specialist, When I Need Help
3:30 PM – 4:00 PM

THE EVENT MARKETER’S GUIDE TO HIGH-TECH EDUCATIONAL EXPERIENCES

At the end of the day, every event is designed to be a learning experience. Go behind the scenes with ComEd to discover how its IceBox Derby program educates and empowers young women to explore opportunities in STEM (science, technology, engineering and math) through hands-on technology interactives. The summer event series challenges teams of 13-18 year old girls to build electric racecars out of recycled refrigerators. From the solar-powered horn and headlights to campaign social media extensions, prototypes to race day challenges, learn how the brand leverages events to build community, humanize its brand story and inspire the next generation of technologists.
Presented By:
3:30 PM – 4:00 PM

WEARABLE TECHNOLOGY: SPORTING THE LATEST EVENT TECH TREND

As any outdoor event producer will tell you, cell service can be a major bummer. Esurance turned that challenge into an opportunity at San Francisco’s Outside Lands Festival with a wearable wristband technology strategy that had thousands of attendees wearing its logo and flocking to its footprint. Learn how the brand’s “Insider Band” gave attendees the ability to store set lists, find and message friends, take and share photos, check in on Facebook, win prizes and more. Get the lowdown on how wearable tech works, what you need to deploy it—and walk away armed with fresh intel on the future uses of the technology, and how it will impact events.
Presented By:
4:15 PM – 4:45 PM

CLOSING ‘SUPER SESSION'
EVENT TECHNOLOGY @GOOGLE: EMPOWERING EVENT

Grab a drink and network with friends as we wrap up EventTech with a special “super session” that offers an inside look into Google’s award-winning Event Technology organization. Learn about the four key components of a successful event technology strategy. Examine a selection of Google’s event portfolio (including the smash-hit Google I/O 2016 developer conference) for insights into best practices for selecting, preparing and deploying technology at live events. Head to the airport armed with useful intel on how one of the world’s most successful brands is leveraging event technology, and how you can, too. Drinks, snacks and a strong shot of “Googleyness” will be served.
Presented By:
6:30 PM – 8:00 PM

OPTIONAL RED-EYE DINNER MEET-UP

SEPARATE REGISTRATION REQUIRED. If you did not sign up during your online registration and would like to, please visit the registration desk to sign up (space permitting). Taking a red-eye and have nothing to do until your flight? Then check your bags in the lobby and meet Event Marketer’s Jeff Fortmann at 6:30 p.m. for our first annual Red-Eye Dinner Meet-Up—group drinks followed by a casual Dutch-style dinner in The Paris. Come for drinks. Come for dinner. Come for both. Hop a cab whenever you need to go to the airport. (Dinner bill will be split Dutch-style among attendees at the table.)