Oliver Luckett, Author, The Social Organism
To understand the best ways to use social media in your experiences requires you to understand that social media is an organism—a living, breathing, evolving creature. And to master your use of social as an engagement platform, content creator and experience distributor, you’ll need to understand and embrace the theory of what bestselling author Oliver Luckett calls The Social Organism.
Leveraging the seven rules of sustainable biology as a metaphor for social culture, Luckett will kick off EventTech by breaking down his revolutionary theory of social networks, showing–to an astonishing degree–how it mimics biological life. By examining cells, viruses, and other microbiological functions, we can better understand and better master how we use social media.
Through personal experience, one-of-a-kind stories, tangible expertise (and yes, science), the theory of The Social Organism will illuminate how social media functions with human culture evolving in tandem, and how to best harness this knowledge to gain competitive edge and master social media in both business and in life.